An exploratory study on how human models and their AI-generated double can be used for sales promotion. Foto Credit: Phil Jeker, Zürich

AI Quick Summary

We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan) and the own Body and Face on the AI-generated double. Our project leads the Basel-based fashion label kleinbasel by Tanja Klein into a challenging future. The choice and purchase of materials and textiles are linked to the experiences, needs and wishes of the customers in a circular process using the methods of participatory design (social design) and, in a further step, closely linked to the design process, the concrete design. The design itself ranges from analogue to digital editing (digital fashion, AI, CLO 3D, etc.) until the next phase of production, which is based on future-proof and explicitly sustainable practices (robotics, AI). Distribution, communication, show / staging, photography and sales are all part of a cycle of rapid reaction and coordination. Digital distribution builds on new and promising practices of mode-specific performance and performativity. The project does justice to an economic dynamisation that understands the aesthetic rhythm of ‘fashion change’ as a condition of the possibility of economic processuality and binds the economy of modern and future societies to the innovative performance (in the double sense of performance and artistic performance / AI) of their aesthetic artefacts. AI-generated images of real models are at the centre of this: we are investigating the extent to which challenges arise here for the entire labelling process and accepting them. We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan). Customers can also upload their profile picture to see how the outfit will look on their individual body. We will enter the digitalisation of the existing bag patterns into an analysis setting, as these are still created on cardboard. The Fashion Design BA Programme at the Basel Academy of Art and Design FHNW and its new focus on digital fashion (including AI) will accompany the project with a BA or MA thesis and provide research support.

Project Idea Metadata

Project Idea Name: An exploratory study on how human models and their AI-generated double can be used for sales promotion. Foto Credit: Phil Jeker, Zürich
Date: 3/21/2025 3:29:59 PM
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Project Idea Description

Our project leads the Basel-based fashion label kleinbasel by Tanja Klein into a challenging future. The choice and purchase of materials and textiles are linked to the experiences, needs and wishes of the customers in a circular process using the methods of participatory design (social design) and, in a further step, closely linked to the design process, the concrete design. The design itself ranges from analogue to digital editing (digital fashion, AI, CLO 3D, etc.) until the next phase of production, which is based on future-proof and explicitly sustainable practices (robotics, AI). Distribution, communication, show / staging, photography and sales are all part of a cycle of rapid reaction and coordination. Digital distribution builds on new and promising practices of mode-specific performance and performativity. The project does justice to an economic dynamisation that understands the aesthetic rhythm of ‘fashion change’ as a condition of the possibility of economic processuality and binds the economy of modern and future societies to the innovative performance (in the double sense of performance and artistic performance / AI) of their aesthetic artefacts. AI-generated images of real models are at the centre of this: we are investigating the extent to which challenges arise here for the entire labelling process and accepting them. We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan). Customers can also upload their profile picture to see how the outfit will look on their individual body. We will enter the digitalisation of the existing bag patterns into an analysis setting, as these are still created on cardboard. The Fashion Design BA Programme at the Basel Academy of Art and Design FHNW and its new focus on digital fashion (including AI) will accompany the project with a BA or MA thesis and provide research support.