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Today’s world is undergoing rapid change, and the built environment significantly influences our daily lives. The construction industry shapes living, working, and leisure, but also substantially contributes to the climate crisis. Despite the urgent need for a paradigm shift, the construction industry often lags behind this change. Switzerland is facing the challenge of creating a more sustainable construction industry, with building material reuse playing a crucial role. The common practice of demolition and new construction leads to resource wastage and exacerbates the climate crisis. The value of existing buildings and their components is not adequately appreciated, and the reuse of building materials is hindered by administrative barriers. These limitations call for new approaches to make the construction industry more sustainable.