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ME AND MY PET

Project Idea Metadata

Project Idea Description

Idea description

This proposal outlines a research project focusing on the integration of generative AI in the co-creation of pet products tailored to specific fashion brands. The project aims to bridge the gap between style and functionality in pet fashion, providing an innovative solution for fashion brands and pet owners.

The pet fashion market is expanding rapidly, leading to a growing demand for pet products that align with the fashion brands worn by pet owners. While fashion brands excel in style, pet products require a balance of aesthetics, practicality, and functionality for everyday use. This project seeks to explore how generative AI can support the co-creation of pet care products through collaborations with fashion and lifestyle brands. The core problem to be addressed is: Can generative AI facilitate the creation of stylish yet functional pet products that resonate with specific fashion brand aesthetics?

The proposed solution leverages generative AI to bridge the gap between fashion and pet products by analyzing the styles of specific fashion brands and incorporating them into the design of pet accessories. This process involves inputting data on both pet products and fashion brand designs in the form of images and text. The AI generates visual concepts of pet products that embody the unique design elements of the chosen fashion brands. By combining the creative insights of fashion designers with the practical needs of pet products, this approach enables the production of items that are both aesthetically pleasing and functional. This innovative method fosters effective collaboration between fashion and pet product designers, resulting in unique, stylish, and practical pet products.

The primary customers for this project are fashion brands looking to expand their product lines into the pet market. The end users are the customers of these fashion brands, specifically pet owners who seek products that match their personal style. The benefits for fashion brands include access to a new market segment and the ability to offer a cohesive brand experience. Pet owners benefit from having access to stylish, high-quality pet products that are also practical for daily use.

This project addresses several key needs of the Fashion & Lifestyle industry, including:

By addressing these needs, the project offers fashion brands an opportunity to explore a new market segment with reduced risk. The use of generative AI mitigates the potential for products to fail due to impractical design, ensuring that new pet products are both attractive and functional.


Alignment with Sustainable Development Goals (SDGs)

Goal 1: No Poverty

Goal 5: Gender Equality

Goal 8: Decent Work and Economic Growth

Goal 9: Industry, Innovation, and Infrastructure

Goal 12: Responsible Consumption and Production

Goal 17: Partnerships for the Goals


Workplan

Milestones

Risks

Estimation of Needed Resources and Work Packages

Resources

Pet product expertise comes from the project business partner which can bring in fashion designers during the project.

Work Packages


The Innovation Booster – Fashion & Lifestyle can assist in several ways:

In this innovative venture, we aim to leverage generative AI to revolutionise the design and production of pet accessories and apparel. By combining fashion expertise with generative AI, we envision a future where pet products seamlessly blend style, comfort, and individuality.