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Right Fit, No Waste.

Project Idea Metadata

Project Idea Description

The fashion industry is notorious for its environmental impact, particularly due to overproduction, returns, and waste generated from ill-fitting garments. Customers frequently struggle to find the right size when ordering online, leading to a high volume of returns, which in turn increases carbon footprints and resource wastage. This issue is pervasive, with both consumers and brands experiencing the financial and environmental costs of this inefficiency.

The frustration of ordering a shirt online only to find it doesn’t fit is a significant pain point for customers. For brands, managing returns is costly and inefficient, impacting profitability and brand reputation. Both parties are keen on finding a solution that ensures the right fit every time.

We have an idea for an app that could help the client to get the right garment reducing the returns and waste close to zero.

So we would like to test the development of a mobile based technology for body measurements to enable custom size garment orders avoiding waste and minimising returns.

Right fit, Zero Waste!

The fashion industry is notorious for its environmental impact, particularly due to overproduction, returns, and waste generated from ill-fitting garments. Customers frequently struggle to find the right size when ordering online, leading to a high volume of returns, which in turn increases carbon footprints and resource wastage. This issue is pervasive, with both consumers and brands experiencing the financial and environmental costs of this inefficiency.