SWISS-MADE? TRUST THROUGH DIGITAL PRODUCT PASSPORTS

AI Quick Summary

There is evidence that consumers are becoming increasingly sophisticated, making informed consumption decisions that frequently reflect normative stances related to social and environmental considerations. Transparency and fine-grained insights into corporate operations and supply chains are thus crucial topics for companies worldwide and, in particular, for the fashion and lifestyle industry. With the widespread use and implementation of new, innovative technologies, companies now have the possibility of sharing detailed information regarding their supply chains with consumers and other stakeholders by tracking a product from cradle to grave. Every aspect of a product’s life cycle can be digitally recorded, including the origin of raw materials or when the product is passed on to a new owner. However, in contemplating such transparency, companies are challenged with a substantial data overload, facing the question of what kind of information is relevant and valuable for individual stakeholders.We would like to explore and test how companies choose which information to share within a “digital product passport” for Swiss-made products. This comes with various implications regarding, for example, consumer decision-making, brand trust, loyalty, and the perceived economic value of the digital passport information for individual stakeholders.

Project Idea Metadata

• Project Idea Name: SWISS-MADE? TRUST THROUGH DIGITAL PRODUCT PASSPORTS
• Date: 9/6/2024 7:47:50 PM
• Administrators:
  • Giulia Miniero

Project Idea Description

There is evidence that consumers are becoming increasingly sophisticated, making informed consumption decisions that frequently reflect normative stances related to social and environmental considerations. Transparency and fine-grained insights into corporate operations and supply chains are thus crucial topics for companies worldwide and, in particular, for the fashion and lifestyle industry. With the widespread use and implementation of new, innovative technologies, companies now have the possibility of sharing detailed information regarding their supply chains with consumers and other stakeholders by tracking a product from cradle to grave. Every aspect of a product’s life cycle can be digitally recorded, including the origin of raw materials or when the product is passed on to a new owner. However, in contemplating such transparency, companies are challenged with a substantial data overload, facing the question of what kind of information is relevant and valuable for individual stakeholders.

We would like to explore and test how companies choose which information to share within a “digital product passport” for Swiss-made products. This comes with various implications regarding, for example, consumer decision-making, brand trust, loyalty, and the perceived economic value of the digital passport information for individual stakeholders.