An exploratory study on how human models and their AI-generated double can be used for sales promotion.

AI Quick Summary

We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan). Our project leads the Basel-based fashion label kleinbasel by Tanja Klein into a challenging future. The choice and purchase of materials and textiles are linked to the experiences, needs and wishes of the customers in a circular process using the methods of participatory design (social design) and, in a further step, closely linked to the design process, the concrete design. The design itself ranges from analogue to digital editing (digital fashion, AI, CLO 3D, etc.) until the next phase of production, which is based on future-proof and explicitly sustainable practices (robotics, AI). Distribution, communication, show / staging, photography and sales are all part of a cycle of rapid reaction and coordination. Digital distribution builds on new and promising practices of mode-specific performance and performativity. The project does justice to an economic dynamisation that understands the aesthetic rhythm of ‘fashion change’ as a condition of the possibility of economic processuality and binds the economy of modern and future societies to the innovative performance (in the double sense of performance and artistic performance / AI) of their aesthetic artefacts. AI-generated images of real models are at the centre of this: we are investigating the extent to which challenges arise here for the entire labelling process and accepting them. We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan). Customers can also upload their profile picture to see how the outfit will look on their individual body. We will enter the digitalisation of the existing bag patterns into an analysis setting, as these are still created on cardboard. The Fashion Design BA Programme at the Basel Academy of Art and Design FHNW and its new focus on digital fashion (including AI) will accompany the project with a BA or MA thesis and provide research support.1. Target group/customers should also be able to see themselves in 360 degrees. The avatar should be able to rotate 360 degrees and also show the dress from the back and preferably while walking and moving.2. It is also conceivable that kleinbasel will then make recommendations on what bags and accessories from kleinbasel would go with the look, as we are creating a Coordinate collection. 3. kleinbasel enters the customer's eco-environment: in other words, the customer can photograph a top that she already owns and kleinbasel shows matching jumpsuits and pants on the subject of sustainable reuse and cross-dressing. 4. Styling consultation with personal consultant / agent: Example, the agent asks in the morning: “Hi, how are you, what are your plans for today?” “I have a business meeting late this afternoon or I'm off work.” Depending on the answer, a suitable outfit is put together from the customer's personal, already existing kleinbasel wardrobe.5. IMPORTANT: Individualization can also be too much for certain people, 90% of people function in predefined structures and are very much like that.Therefore: limited individualization, max. 3 options and already indicate the favorite of the look with an asterisk.6. In stationary retail, direct sales in the store using a tablet: the sales person shows the customer how she looks in the garment when she selects it (see point above) and whether it suits her .... so the customer doesn't have to undress and dress herself 5 times if she doesn't like the look.7. Of course, there must be photo material and the necessary filters for all these options. Unfortunately, it is not currently possible to integrate these filters in our webshop, but it would be very desirable.

Project Idea Metadata

Project Idea Name: An exploratory study on how human models and their AI-generated double can be used for sales promotion.
Date: 3/21/2025 3:29:59 PM
Administrators:

Project Idea Description

Our project leads the Basel-based fashion label kleinbasel by Tanja Klein into a challenging future. The choice and purchase of materials and textiles are linked to the experiences, needs and wishes of the customers in a circular process using the methods of participatory design (social design) and, in a further step, closely linked to the design process, the concrete design. The design itself ranges from analogue to digital editing (digital fashion, AI, CLO 3D, etc.) until the next phase of production, which is based on future-proof and explicitly sustainable practices (robotics, AI). Distribution, communication, show / staging, photography and sales are all part of a cycle of rapid reaction and coordination. Digital distribution builds on new and promising practices of mode-specific performance and performativity. The project does justice to an economic dynamisation that understands the aesthetic rhythm of ‘fashion change’ as a condition of the possibility of economic processuality and binds the economy of modern and future societies to the innovative performance (in the double sense of performance and artistic performance / AI) of their aesthetic artefacts. AI-generated images of real models are at the centre of this: we are investigating the extent to which challenges arise here for the entire labelling process and accepting them. We are developing an exploratory study on how human models and their AI-generated double can be used for sales promotion. Customers can measure themselves via an app and thus find the correct size (body scan). Customers can also upload their profile picture to see how the outfit will look on their individual body. We will enter the digitalisation of the existing bag patterns into an analysis setting, as these are still created on cardboard. The Fashion Design BA Programme at the Basel Academy of Art and Design FHNW and its new focus on digital fashion (including AI) will accompany the project with a BA or MA thesis and provide research support.

1. Target group/customers should also be able to see themselves in 360 degrees. The avatar should be able to rotate 360 degrees and also show the dress from the back and preferably while walking and moving.

2. It is also conceivable that kleinbasel will then make recommendations on what bags and accessories from kleinbasel would go with the look, as we are creating a Coordinate collection.

3. kleinbasel enters the customer's eco-environment: in other words, the customer can photograph a top that she already owns and kleinbasel shows matching jumpsuits and pants on the subject of sustainable reuse and cross-dressing.

4. Styling consultation with personal consultant / agent: Example, the agent asks in the morning: “Hi, how are you, what are your plans for today?” “I have a business meeting late this afternoon or I'm off work.” Depending on the answer, a suitable outfit is put together from the customer's personal, already existing kleinbasel wardrobe.

5. IMPORTANT: Individualization can also be too much for certain people, 90% of people function in predefined structures and are very much like that.

Therefore: limited individualization, max. 3 options and already indicate the favorite of the look with an asterisk.

6. In stationary retail, direct sales in the store using a tablet: the sales person shows the customer how she looks in the garment when she selects it (see point above) and whether it suits her .... so the customer doesn't have to undress and dress herself 5 times if she doesn't like the look.

7. Of course, there must be photo material and the necessary filters for all these options. Unfortunately, it is not currently possible to integrate these filters in our webshop, but it would be very desirable.