Driving Blockchain Integration in Fashion: A Strategic Study with a Focus on Luxury Brands

AI Quick Summary

This project explores how blockchain can be more effectively adopted in the fashion and lifestyle industry, with a particular focus on luxury brands as early movers. It aims to identify key barriers, enablers, and actionable insights through interviews and case studies. Blockchain technology offers powerful applications for the fashion and lifestyle industry — from product authentication and supply chain traceability to digital ownership and customer engagement. While several luxury brands have launched pilot initiatives, widespread adoption remains limited. Many projects fail to scale, highlighting a gap between blockchain’s potential and the operational realities of the sector.This research project aims to uncover the root causes of this adoption gap. By conducting interviews with innovation teams at fashion and lifestyle brands, blockchain solution providers, and industry experts, we will identify:The real needs and concerns of traditional businesses exploring blockchainKey drivers and blockers impacting adoption at both strategic and operational levelsLessons learned from both successful and stalled projectsThe outcome will be a feasibility study with actionable insights to guide future pilots, support ecosystem collaboration, and de-risk innovation. The project also contributes to positioning Switzerland as a hub for responsible and strategic blockchain adoption in fashion, lifestyle, and luxury.

Project Idea Metadata

• Project Idea Name: Driving Blockchain Integration in Fashion: A Strategic Study with a Focus on Luxury Brands
• Date: 4/15/2025 10:09:27 AM
• Administrators:

Project Idea Description

Blockchain technology offers powerful applications for the fashion and lifestyle industry — from product authentication and supply chain traceability to digital ownership and customer engagement. While several luxury brands have launched pilot initiatives, widespread adoption remains limited. Many projects fail to scale, highlighting a gap between blockchain’s potential and the operational realities of the sector.

This research project aims to uncover the root causes of this adoption gap. By conducting interviews with innovation teams at fashion and lifestyle brands, blockchain solution providers, and industry experts, we will identify:

• The real needs and concerns of traditional businesses exploring blockchain
• Key drivers and blockers impacting adoption at both strategic and operational levels
• Lessons learned from both successful and stalled projects

The outcome will be a feasibility study with actionable insights to guide future pilots, support ecosystem collaboration, and de-risk innovation. The project also contributes to positioning Switzerland as a hub for responsible and strategic blockchain adoption in fashion, lifestyle, and luxury.

This project explores how blockchain can be more effectively adopted in the fashion and lifestyle industry, with a particular focus on luxury brands as early movers. It aims to identify key barriers, enablers, and actionable insights through interviews and case studies.