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AItelier: The AI-Powered Creative Studio

Project Idea Metadata

Project Idea Description

We hypothesize that fashion professionals and brands can accelerate creative, branding, and marketing workflows by collaborating with domain-specific AI agents—digital atelier assistants that guide users from concept to campaign-ready video in a single, intuitive platform. Rather than replacing creativity, AI acts as a strategic co-creator. Through the co-creation workshop, we will explore how an all-in-one platform can integrate best-in-class AI tools (storyboarding, scripting, video, audio, design) to empower marketing leads, art directors, stylists, and more. We will examine how GenAI helps visually literate users translate abstract ideas into cohesive, aesthetic outputs. Conversational AI agents enhance decision-making through adaptive interactions. This approach boosts resilience for independent labels by addressing time, cost, and capacity constraints, while enabling scalable, personalized, and culturally responsive storytelling in a content-driven landscape.