AI Quick Summary

Raising trust in car sharing with periphery controlCar sharing is still only used with reservation in Switzerland due to limited trust. Periphery control, which oversees a vehicle's movement, can counteract distrust in car sharing. The drivemycar software offers a newly developed solution to make digital periphery control possible. To make car sharing the first and easiest choice for Uptown Basel’s 2,000+ employees as well as its visitors, we will analyse real‑world trip data and co‑design a pricing scheme that reflects how, when, and where vehicles are actually used – including the frequent cross‑border journeys to France and Germany. Insights will inform periphery‑based use and tariffs and incentives that lower costs for short trips, encourage sustainable use, and foster trust in car sharing options. Project Title: Raising trust in car sharing with periphery controlLead organisations: Uptown Basel AG (innovation campus) & drivemycar AG (mobility operator)Research partner: FHNWDuration: Q3 2025 – Q2 2026 (12‑month pilot & evaluation)ContextBasel’s trinational labour market generates thousands of daily cross‑border commutes. On the Uptown Basel innovation campus alone, more than 2 000 employees need flexible mobility that works seamlessly in Switzerland, France, and Germany. Rising parking pressure, climate commitments, and the shift toward electric vehicles (EVs) make conventional car ownership increasingly unattractive. Yet, today’s car‑sharing schemes seldom incorporate intelligent pricing for cross‑border trips or make full use of charging infrastructure already deployed on campus. To stay ahead of mobility trends and to reach its sustainability targets, Uptown Basel seeks a data‑driven shared‑mobility system that is easy, affordable, and attractive beyond national borders.Challenges AddressedHigh cost & complexity of operating a shared fleet that serves both local errands and longer trips abroad.Under‑utilised charging assets – 14 ABB chargers, two EVTEC fast‑chargers, and five bidirectional stations are not yet optimised for shared‑mobility demand.Tariff mismatch – flat pricing penalises short campus trips while failing to reflect real cross‑border costs (vignettes, tolls, taxes).Behavioural unknowns – limited insight into how, when, and why employees choose different modes, hindering evidence‑based decisions.Strategic SolutionThe project combines rich trip telemetry with active user co‑creation to design periphery‑control pricing that varies by distance and destination (Campus ▸ Basel City ▸ 30 km ring ▸ >30 km & abroad). Key building blocks:Data integration platform – merges drivemycar booking data with vehicle telematics; GDPR‑compliant and anonymised.User engagement loop – surveys, workshops, and in‑app feedback to capture user needs, pain points, and preferences.Dynamic periphery‑control tariffs – algorithm adjusts price per kilometre & per hour by zone; incentives for off‑peak.Live dashboard & reporting – monitors KPIs, carbon savings, and financial performance for continuous optimisation.Infrastructure & Assets (Campus‑ready)Seamless integration with local infrastructure14 ABB charging stationsTwo EVTEC fast‑charging stationsFive bidirectional charging stationsTwo Honda‑e vehicles (V2G‑ready)Benefits for StakeholdersUptown Basel (campus operator) Reduced parking demand, lower Scope 3 emissions, innovation showcase for tenantsEmployees / Users Fairer pricing, guaranteed availability, effortless cross‑border usage, lower mobility costsDrivemycar Higher utilisation (+15 %), data‑driven fleet right‑sizing, new revenue from advanced tariffsLocal grid operator Predictable charging load, smoother demand peaksMunicipalities (Basel & neighbours) Less congestion, modal shift from private cars, blueprint for other districtsBusiness ModelValue PropositionA turnkey platform that lets innovation districts operate a zone‑adaptive, cross‑border shared‑mobility service while maximising existing charging assets.Key FunctionsPlanning & validation of periphery‑control zones and tariffsBooking & billing for car‑sharing and charging sessionsReal‑time fleet & charger optimisationRevenue StreamsSubscription or pay‑per‑user fee from campus operatorMargin on kilometre‑ and time‑based tariffsCost StructureData platform operation & cloud hostingFleet servicing & insuranceContinuous product development & user supportPartnerships & CollaborationThe pilot unites Uptown Basel, drivemycar, charger suppliers (ABB, EVTEC), and the regional DSO. Additional collaboration with Basel‑Stadt’s mobility department ensures regulatory alignment. Insights and tools will be shared with Swiss e-mobility to encourage replication in other Swiss innovation hubs.MissionTo make shared mobility the default zero‑hassle choice for employees and visitors of Uptown Basel (and not only), cutting emissions and demonstrating how data‑driven pricing can unlock EV adoption across borders.Path to VisionShort‑term (Pilot Year)Integrate data sources & deploy periphery‑control pricing in the drivemycar appRun user workshops & campus‑wide communication campaignMeasure KPIs against baseline; iterate monthlyMid‑term (Year 2)Optimise utilisation of drivemycar fleetLong‑term (Year 3)Replicate model in at least five Swiss innovation districtsBudget (CHF 19000)WP1: Prototype of periphery‑control pricing algorithm & data‑integration sandbox - costs 6 000CHFWP‑B2: User research, co‑creation workshops, engagement materials - costs 4 000 CHFWP‑B3 KPI dashboard (MVP) - 3000 CHFWP‑B4 Climate‑friendly business model canvas & investor deck - 3 000 CHFWP‑B5 Project coordination, reporting, and dissemination - 3 000 CHFTotal: 19 000 CHFTeamProject lead: Pascal Kienast, drivemycar AGTechnical lead: Fadel Bouhouch, CEO drivemycar AGCommunication: Dr. Danae Perez, drivemycar AGSoftware Engineer: Tomasz, drivemycar AGUser behavior specialist: Dr. Matthias Hudececk, FHNWBooster Application: Key Questions & Answers1. Fundamental problem & systemic hypothesis We tackle the over‑reliance on privately‑owned cars for daily and cross‑border commuting. Our hypothesis is that pricing, convenience, and perceived risk are the systemic levers that keep users locked into private car habits. By making shared EVs cheaper (zone‑adaptive tariffs), easier (one app, guaranteed availability), and smarter (data‑driven charging orchestration), we break that lock‑in and mainstream shared mobility.2. Habits to change & approachCurrent habit: defaulting to a personal car—even for short campus trips or regular commutes to France/Germany. Target habit: choosing a shared, bookable EV as the first option.Approach: co‑created periphery‑control pricing, seamless cross‑border coverage, and real‑time availability dashboards placed in workplace channels.3. Who benefits & howEmployees: lower mobility costs and no parking hassleUptown Basel: reduced parking demand & emissionsdriveymycar: higher utilisation and new revenue logicGrid & city: smoother charging load and fewer private vehicles on streets4. Team & rolesUptown Basel AG – project sponsor & user engagementdrivemycar AG – fleet operations & technical integrationFHNW – analytics usersRegional DSO – charging infrastructure interfaceEmployee Ambassadors – feedback loop & change champions5. Focus during the BoosterValidate rayon pricing in a live campus setting (feasibility study)Build a climate‑friendly business model canvas and sales deckPrototype the live KPI dashboardTarget outcome: go‑/no‑go decision and signed MoU for full‑scale rollout6. What we hope from the BoosterIntroductions to Basel‑Stadt & Alsace mobility departments for regulatory alignmentConnections to Innosuisse sustainability funding streamsPeer exchange with other shared‑mobility innovators in the programme7. Expert needsBehavioural economist specialising in modal shiftCross‑border tax/legal expert for EV tariffs

Project Idea Metadata

• Project Idea Name: Raising trust in car sharing with periphery control
• Date: 5/22/2025 4:40:05 AM
• Administrators:

Project Idea Description

Project Title: Raising trust in car sharing with periphery control

Lead organisations: Uptown Basel AG (innovation campus) & drivemycar AG (mobility operator)

Research partner: FHNW

Duration: Q3 2025 – Q2 2026 (12‑month pilot & evaluation)

Context

Basel’s trinational labour market generates thousands of daily cross‑border commutes. On the Uptown Basel innovation campus alone, more than 2 000 employees need flexible mobility that works seamlessly in Switzerland, France, and Germany. Rising parking pressure, climate commitments, and the shift toward electric vehicles (EVs) make conventional car ownership increasingly unattractive. Yet, today’s car‑sharing schemes seldom incorporate intelligent pricing for cross‑border trips or make full use of charging infrastructure already deployed on campus. To stay ahead of mobility trends and to reach its sustainability targets, Uptown Basel seeks a data‑driven shared‑mobility system that is easy, affordable, and attractive beyond national borders.

Challenges Addressed

• High cost & complexity of operating a shared fleet that serves both local errands and longer trips abroad.
• Under‑utilised charging assets – 14 ABB chargers, two EVTEC fast‑chargers, and five bidirectional stations are not yet optimised for shared‑mobility demand.
• Tariff mismatch – flat pricing penalises short campus trips while failing to reflect real cross‑border costs (vignettes, tolls, taxes).
• Behavioural unknowns – limited insight into how, when, and why employees choose different modes, hindering evidence‑based decisions.

Strategic Solution

The project combines rich trip telemetry with active user co‑creation to design periphery‑control pricing that varies by distance and destination (Campus ▸ Basel City ▸ 30 km ring ▸ >30 km & abroad). Key building blocks:

1. Data integration platform – merges drivemycar booking data with vehicle telematics; GDPR‑compliant and anonymised.
2. User engagement loop – surveys, workshops, and in‑app feedback to capture user needs, pain points, and preferences.
3. Dynamic periphery‑control tariffs – algorithm adjusts price per kilometre & per hour by zone; incentives for off‑peak.
4. Live dashboard & reporting – monitors KPIs, carbon savings, and financial performance for continuous optimisation.

Infrastructure & Assets (Campus‑ready)

• Seamless integration with local infrastructure
• 14 ABB charging stations
• Two EVTEC fast‑charging stations
• Five bidirectional charging stations
• Two Honda‑e vehicles (V2G‑ready)

Benefits for Stakeholders

Uptown Basel (campus operator) Reduced parking demand, lower Scope 3 emissions, innovation showcase for tenants

Employees / Users Fairer pricing, guaranteed availability, effortless cross‑border usage, lower mobility costs

Drivemycar Higher utilisation (+15 %), data‑driven fleet right‑sizing, new revenue from advanced tariffs

Local grid operator Predictable charging load, smoother demand peaks

Municipalities (Basel & neighbours) Less congestion, modal shift from private cars, blueprint for other districts

Business Model

Value Proposition

A turnkey platform that lets innovation districts operate a zone‑adaptive, cross‑border shared‑mobility service while maximising existing charging assets.

Key Functions

1. Planning & validation of periphery‑control zones and tariffs
2. Booking & billing for car‑sharing and charging sessions
3. Real‑time fleet & charger optimisation

Revenue Streams

• Subscription or pay‑per‑user fee from campus operator
• Margin on kilometre‑ and time‑based tariffs

Cost Structure

• Data platform operation & cloud hosting
• Fleet servicing & insurance
• Continuous product development & user support

Partnerships & Collaboration

The pilot unites Uptown Basel, drivemycar, charger suppliers (ABB, EVTEC), and the regional DSO. Additional collaboration with Basel‑Stadt’s mobility department ensures regulatory alignment. Insights and tools will be shared with Swiss e-mobility to encourage replication in other Swiss innovation hubs.

Mission

To make shared mobility the default zero‑hassle choice for employees and visitors of Uptown Basel (and not only), cutting emissions and demonstrating how data‑driven pricing can unlock EV adoption across borders.

Path to Vision

Short‑term (Pilot Year)

• Integrate data sources & deploy periphery‑control pricing in the drivemycar app
• Run user workshops & campus‑wide communication campaign
• Measure KPIs against baseline; iterate monthly

Mid‑term (Year 2)

• Optimise utilisation of drivemycar fleet

Long‑term (Year 3)

• Replicate model in at least five Swiss innovation districts

Budget (CHF 19000)

WP1: Prototype of periphery‑control pricing algorithm & data‑integration sandbox - costs 6 000CHF

WP‑B2: User research, co‑creation workshops, engagement materials - costs 4 000 CHF

WP‑B3 KPI dashboard (MVP) - 3000 CHF

WP‑B4 Climate‑friendly business model canvas & investor deck - 3 000 CHF

WP‑B5 Project coordination, reporting, and dissemination - 3 000 CHF

Total: 19 000 CHF

Team

Project lead: Pascal Kienast, drivemycar AG

Technical lead: Fadel Bouhouch, CEO drivemycar AG

Communication: Dr. Danae Perez, drivemycar AG

Software Engineer: Tomasz, drivemycar AG

User behavior specialist: Dr. Matthias Hudececk, FHNW

Booster Application: Key Questions & Answers

1. Fundamental problem & systemic hypothesis

We tackle the over‑reliance on privately‑owned cars for daily and cross‑border commuting. Our hypothesis is that pricing, convenience, and perceived risk are the systemic levers that keep users locked into private car habits. By making shared EVs cheaper (zone‑adaptive tariffs), easier (one app, guaranteed availability), and smarter (data‑driven charging orchestration), we break that lock‑in and mainstream shared mobility.

2. Habits to change & approach

Current habit: defaulting to a personal car—even for short campus trips or regular commutes to France/Germany. Target habit: choosing a shared, bookable EV as the first option.

Approach: co‑created periphery‑control pricing, seamless cross‑border coverage, and real‑time availability dashboards placed in workplace channels.

3. Who benefits & how

• Employees: lower mobility costs and no parking hassle
• Uptown Basel: reduced parking demand & emissions
• driveymycar: higher utilisation and new revenue logic
• Grid & city: smoother charging load and fewer private vehicles on streets

4. Team & roles

Uptown Basel AG – project sponsor & user engagement

drivemycar AG – fleet operations & technical integration

FHNW – analytics users

Regional DSO – charging infrastructure interface

Employee Ambassadors – feedback loop & change champions

5. Focus during the Booster

• Validate rayon pricing in a live campus setting (feasibility study)
• Build a climate‑friendly business model canvas and sales deck
• Prototype the live KPI dashboard
• Target outcome: go‑/no‑go decision and signed MoU for full‑scale rollout

6. What we hope from the Booster

• Introductions to Basel‑Stadt & Alsace mobility departments for regulatory alignment
• Connections to Innosuisse sustainability funding streams
• Peer exchange with other shared‑mobility innovators in the programme

7. Expert needs

• Behavioural economist specialising in modal shift
• Cross‑border tax/legal expert for EV tariffs

Raising trust in car sharing with periphery control

Car sharing is still only used with reservation in Switzerland due to limited trust. Periphery control, which oversees a vehicle's movement, can counteract distrust in car sharing. The drivemycar software offers a newly developed solution to make digital periphery control possible. To make car sharing the first and easiest choice for Uptown Basel’s 2,000+ employees as well as its visitors, we will analyse real‑world trip data and co‑design a pricing scheme that reflects how, when, and where vehicles are actually used – including the frequent cross‑border journeys to France and Germany. Insights will inform periphery‑based use and tariffs and incentives that lower costs for short trips, encourage sustainable use, and foster trust in car sharing options.