ALBA - A Light Beyond Appearances

AI Quick Summary

ALBA is a web/mobile platform that makes fashion’s environmental impact simple and actionable. By scanning a garment’s Digital Product Passport, shoppers instantly see a clear Impact Score and get personalized, lower-impact alternatives, new, second-hand, or local, ready to buy. Powered by Explainable AI and Knowledge Graphs, ALBA doesn’t just rate products: it explains why, building trust and driving behavior change. For consumers, it bridges the gap between sustainable intentions and real purchases. For brands and retailers, it unlocks unique behavioral insights, DPP-ready integrations and conversion tools, helping them meet EU regulations and align with evolving customer values. ALBA empowers people to upgrade their style while downgrading their impact, accelerating the shift toward conscious and circular fashion.

Project Idea Metadata

• Project Idea Name: ALBA - A Light Beyond Appearances
• Date: 8/21/2025 2:57:35 PM
• Administrators:

Project Idea Description

ALBA is a web/mobile platform that makes fashion’s environmental impact simple and actionable. By scanning a garment’s Digital Product Passport, shoppers instantly see a clear Impact Score and get personalized, lower-impact alternatives, new, second-hand, or local, ready to buy. Powered by Explainable AI and Knowledge Graphs, ALBA doesn’t just rate products: it explains why, building trust and driving behavior change. For consumers, it bridges the gap between sustainable intentions and real purchases. For brands and retailers, it unlocks unique behavioral insights, DPP-ready integrations and conversion tools, helping them meet EU regulations and align with evolving customer values. ALBA empowers people to upgrade their style while downgrading their impact, accelerating the shift toward conscious and circular fashion.