Top of Parking

AI Quick Summary

How can we encourage international guests to use public transport from P+R Matten to Grindelwald and Lauterbrunnen? The current P+R Matten and the ride to Grindelwald and Lauterbrunnen need become an attraction themself. To attract more guets to what is today the parking, we plan to make it an experience (e.g. food, beverage, shopping, outdoor exhibition, museum, infrastructure services or play ground). The train ride could be enhanced with e.g. culinary, luxury or audio experience). These actions are supported by a communication and marketing strategy to inform customers about the new offer and the benefits of using the parking.

Project Idea Metadata

• Project Idea Name: Top of Parking
• Date: 1/8/2026 3:17:09 PM
• Administrators:

Project Idea Description

How can we encourage international guests to use public transport from P+R Matten to Grindelwald and Lauterbrunnen?

The current P+R Matten and the ride to Grindelwald and Lauterbrunnen need become an attraction themself. To attract more guets to what is today the parking, we plan to make it an experience (e.g. food, beverage, shopping, outdoor exhibition, museum, infrastructure services or play ground). The train ride could be enhanced with e.g. culinary, luxury or audio experience). These actions are supported by a communication and marketing strategy to inform customers about the new offer and the benefits of using the parking.